I have now a pretty clear template for how to move forward with my site.
As for the philosophy of the site, this is where I stand:
- The site will be commercial. I will try to make money.
- The site will be subjective. I will show my name and face.
- The site will be educational. I will try to educate the readers.
I tried (for almost ten years) to avoid making money with the site. I now understand there is no nobility in being poor. Without income, there is no way for me to fulfill the visions I have set for myself.
The basic gameplan is simple.
- produce content
- get links
- improve the design
The site now adhers to the model that was popular ten years ago. I picked keywords and then built content around those keywords. This will need to be scrapped.
The basic building blocks for me will be topic clusters. This approach has its problems (intent mismatch). I will still go for it. I will choose seven pillar contents and then build content clusters around those pillars.
Another option would be what I call the Justin Guitar -approach. The point of a class is not to be “search engine fodder”. What drives people to this site is the fact that it is the best free resource for how to learn to play guitar.
Oh well.
Markus Ossi 