I have now decided on an extremely simple content strategy for my website.
I have five basic building blocks from an SEO point of view.
Comparison of products
These are my money pages. Goal: money
Guides
These will be extremely in-depth guides written by trustworthy authorities. I will make these pages the best evergreen content on the subject, period. Goal: traffic
Calculators
I will make sure these are the best calculators, period. Goal: backlinks
Press releases
Here I will put up entertaining, interesting and immediately useful articles. Goal: press coverage
This is extremely simple but sometimes simple works.